Project details
Product / category
Knit polo shirts
Visual challenge
The steps in the desaturated blue-grey range sit close together and had to stay distinguishable under one tonality.
Deliverables
Stacked displays, rail colourway shots, and hem and fabric-fold details.
Intended use
For e-commerce listings and detail pages, brand sites, and wholesale materials.
Production approach
Wooden hangers and the rail set the rhythm of the range, with stacks and fold close-ups filling in cut and fabric.
