Project details
Product / category
Piqué polo shirts
Visual challenge
Piqué flattens out at mid distance, so raking side light was needed to hold the grain and the collar structure.
Deliverables
Collar and button details, woven-label close-ups, stacked colourways, and rail displays.
Intended use
For e-commerce listings and detail pages, brand sites, and wholesale materials.
Production approach
The lead colourway carries structure and construction first; stacks and rail displays then open out the full range under the same tonality.
