Project details
Product / category
Home smart projector range
Visual challenge
The matte dark-grey and white housings had to keep their edges and surface texture against a light background, while the same set also had to carry the warmth of the lifestyle frames.
Deliverables
Clean product shots, multi-model line-up frames, and model-held lifestyle images.
Intended use
For e-commerce listings and detail pages, brand sites, product launches, and social campaigns.
Production approach
A single light-grey set and soft key light run through the shoot: product and line-up frames establish the hard information first, then wardrobe changes and directed expression fill in the lifestyle range.
