Project details
Product / category
Women's underwear and loungewear
Visual challenge
Pink on white loses form under high-key light, so window-cast shadows had to do the work of shaping volume and softness.
Deliverables
Rolled displays, flat-lay stills, lace and embroidery details, and fabric texture frames.
Intended use
For e-commerce detail pages, brand sites, and social media content.
Production approach
Window-cast light builds the set. Overall arrangements come first, then the frames step progressively closer into lace, embroidery, and fabric.
