Project details

Product / category

Mock-neck knit sweater

Visual challenge

Camel wool goes muddy against light grey; contrast ratio and angle had to bring the nap back out.

Deliverables

Full hanging shots, chair and plinth arrangements, and rib and folded close-ups.

Intended use

For e-commerce detail pages, brand sites, and social media content.

Production approach

A single colourway carries the series: hanging and styled arrangements establish the garment, then knit close-ups make the material case.